•Søren Holst, “Awards are all very well and it’s always nice to be recognised for one’s achievements but what really makes me happy is when my designs work.”
There is no doubt in Søren Holst’s mind: Visual longevity is the most important feature of any piece of furniture; the fact that you can stand looking at it 10 years on. The fact that he designed his first pieces of furniture for Fredericia Furniture back in 1984 and that they continue to sell well, particularly in Japan, attests that this is not merely empty hype.
Holst, who trained as a cabinet maker, a building technician and a furniture designer, has had a close and long-standing collaboration with Fredericia Furniture. Not surprisingly his advice to graduate furniture designers is that they should seek and appreciate close collaboration.